Day after day, the inclusion of publicly available movies into our entertainment and information world is gathering momentum and gaining more importance than ever before. YouTube, the “big daddy” of all online video information, competes intensely with other young pretenders to the throne of “King of the Online Video”. MySpaceTV, Google Video, Yahoo Video, Viddler, and Veoh are YouTube’s nearest competition of the same class in bringing best video service to viewers worldwide. According to ReadWriteWeb dot com’s review in June 2008, YouTube’s share of the movies download pie was a staggering 75%+ … bigger than Google’s slice of the search market!
For the online marketer or information webmaster the question is whether you want to use YouTube or a similar service as the channel for your movies, or whether you will host them yourself on your own website, for streaming or downloading to your website viewers.
Some of the potential advantages of using YouTube to host your video material might include the following considerations. Using YouTube to reach the media is cheap and easy. This is the biggest advantage that can gain you high visibility, especially if you have to be cost conscious. It will show almost any movie content or format, though MPEG4 is the preferred form and AVI a close second movietube. Other formats may suffer some loss of quality and also carry serious file size overheads. YouTube offers a free movie service that is simple to access and the conditions are very clearly laid out for all users. YouTube has become a repository of an incredible variety of movies, infomercials, how to videos and much more. It lets you as a viewer, stay up to date with the newest videos and movies, through its subscription service. It is a major benefit that you can express your creativity through it, without needing to spend a fortune on an MGM studio. There are lots of networking and viral marketing benefits, in reaching a wider audience; getting to know more people and learning through YouTube.
However, YouTube is not without its share of cons. The major blips amongst these are that whatever you post goes public to everyone. There is virtually no control on who can post a video. So there are issues associated with posting videos that feature bigotry, violence, sexually explicit materials and other abuses. Within YouTube there is a moderation process, but it can take some time before genuinely bad material is removed. There is frequent copyright infringement especially of cinema and music movies; and it remains to be seen when an effective response to this issue can be formulated. Fortunately this should not be a major problem to any marketer with an ounce of integrity.
The other side of the coin is having your own movies hosted on your own websites. Most hosting companies that are used by marketers are well geared up to cope with the clearly visible growth trend of the video medium online. There is a clear and important impact on your web design process. Many websites carrying video do not have their pages set up for it at all well. This is where a good web designer or purpose built templates come in. For marketers, the classic example is the video squeeze page; for which, a growing product line of squeeze page templates, optimized around personalized movies, is appearing.