What Distinguishes A Mobile Marketing Agency?

Marketing

Typical marketing agencies use various ways to attract consumers’ attention. They focus on traditional media channels, including television, radio, live events, and increasingly digital channels as well. Digital started in the 1990s as an internet-focused marketing channel, but has expanded in recent years to include in-game marketing, and in particular, mobile marketing.

Marketing agencies distinguish first by their focus on the handset, or, the cell phone, as it is known by most consumers in the United States. Although many marketing agencies purport to focus on mobile, not all do so in the most effective way.

Creative

As with other marketing channels, marketing firms distinguish by the power of their creative. Not all mobile marketing firms will bring their own creative to the table, but all should at least be able to help brands tailor their creative – messaging, design, entertaining, etc. – to the mobile platform. Consumers experience advertising and marketing messages differently on mobile devices, so an understanding of the handset-based user experience is critical when selected a mobile marketing agency.

For example, in-game banner advertising on mobile devices is becoming increasingly common for free versions of applications. Aside from the obvious fact that in-game banners on mobile devices are far smaller than they are on PCs, consumers also often have far less time to see them. Mobile marketing agencies distinguish by their understanding of effective techniques for capturing consumer attention and generating click-through even with the limited impression time that comes with many mobile placements Digital Marketing.

The world of mobile marketing is expanding rapidly, and the technologies involved in successful strategies

Agencies Send Text Messages to Their Market are no exception. Wireless, CDMA, GSM, 3G, 4G, and many other protocols are now the norm, and smart phone platforms have expanded from BlackBerry to the iPhone and Android. The latter two are particularly important. Market penetration of the iPhone has increased rapidly since it launched, and with the release of the first Droid last year, Android is becoming an equally ubiquitous platform. An understanding of iPhone technology is not even enough any more, as the iPad has taken off and is attracting more eyeballs every day. Good mobile marketing agencies distinguish by their ability to develop advertising and applications across platforms, for the iPhone, iPad, and Android, and even Blackberry. Firms that cannot help clients and brands deploy campaigns on multiple platforms limit their reach from the get-go.

The technical expertise of running campaigns extends beyond the handset operating system and platform to SMS – simple messaging service, or as most consumers know it – text messaging. A lot can now be accomplished via text messaging, but not without an understanding of its technical capabilities and limitations. SMS marketing is a powerful tool – non-mobile channels can prompt consumers to text certain codes to receive special offers, calls-to-action at live events can engage attendees in the live action by texting with their mobile devices, and deliver straightforward marketing communications to consumers via SMS as well. Although SMS is now ubiquitous, the technological understanding of what people use SMS for is not, and mobile marketing agencies distinguish themselves with a practical knowledge of how to best apply texting in the context of digital marketing campaigns.

Reach and Targeting

Mobile marketing is relatively new, so it is not always as easy as it is with other channels to gather needed impressions, form new goals and reach them. Although smart phone and ad-enabled application penetration is on the rise, there are still fewer mobile-based impressions available to marketers than say, web-based impressions. Agencies therefore distinguish by two things – a) the ability to source and have as many impressions as possible, and b) the ability to source and by the right impressions to specific clients. The latter is all about targeting, which is tougher when the overall pool of impressions available is smaller. However, good mobile marketing agencies will work with carriers, application developers, and anyone else in the mobile value chain to match valuable demographic and psychographic facts to their ad impressions. For example, the developer of a particular mobile game will often have good demographic data about the customers who download it, and a good mobile marketing agency will ask for and use that data when making media buy recommendations to its clients.

The Basics

Ultimately, mobile marketing agencies are also distinguished by the discipline and ability that distinguishes good traditional marketing agencies – a solid understanding of and adherence to the marketing funnel. The platform sometimes is new, and the screen is smaller, but the fundamentals of marketing have not changed – an amount of impressions will convert to amount of clicks, and amount of clicks will convert to number of purchases.

Mobile marketing agencies, like traditional marketing agencies, distinguish by their ability to help clients best target their impressions to reach the right consumers and to generate compelling creative that will lead to the greatest possible click rates. Bottom line: mobile marketing agencies distinguish by their understanding of mobile-specific creative, technical expertise, and reach/targeting. However, the fundamentals of good marketing have not changed, and they apply to handset screens just as they applied to television screens 50 years ago.

How To Build Your Knowledge In Digital Marketing With Online Courses, Easy Steps To Follow

Knowledge

Finally I found a way to convert my knowledge in traditional marketing into digital marketing skills.

You will be surprised if you know how easy and fun it is.

I want to take you through my personal experience, it won’t be long, don’t worry.

I came from Italy two years ago, after I finished my degree course in marketing.

I wanted to find more job opportunities in England, because I think here every business is marketing orientated and as you can’t do marketing without knowing English.

I though that with my degree I could find some profession in marketing video marketing.

Although I have done many job interviews with different companies and agencies I didn’t find the right role for me.

I realize that, the skills that the companies wants now are different from the skills that I have learnt during my degree course, for the reason that all the companies are digital orientated.

I decided then to find a way to learn how to get into digital.

I am going to share with you how to switch your knowledge from traditional into digital, all the information I give you come from my personal experience, so are already tested.

So let me give you a quick guide on how to covert your traditional marketing education into digital.

When we are done you will know exactly how to start looking for a real improvement in your career. Ready? Let’s start.

Step 1

Search on Google for a course that allows you to learn both theoretical and practical knowledge.

With a Google search with the right keywords you will find a lot of courses, for example you could search for ‘digital marketing course plus internship’, or ‘digital marketing course for graduates’.

When you think you found the course that fits for you, read some reviews to make sure you are doing the right choice, you can call their costumer service to let them explain how the course is structured.

When you find the course that satisfy your needs you can start to convert your traditional skills into digital skills.

Based on my persona experience, I found the ‘ Osborne training’ digital marketing course, it was exactly what I was looking for, a course organised in two sections, the live class section and a period of internship with a digital marketing agency.

Step 2

When you start the course you will understand the difference between digital marketing and traditional marketing, exploring the basis of digital marketing and the main tools to become a digital marketer.

According to my experience after the course enrolment I started the online live classes with a private tutor who guided me from the marketing basis to the search engine marketing, digital marketing tools to advertise a company and the marketing strategy to build a business.

I have learnt how to use tools such as Google AdWords, Google AdSense, Facebook Ads and how to create and send marketing e-mails.

With the knowledge of this tools you can now boldly get into the digital marketing world, the more you practice and the more you better understand how to deal with the different scenarios you would face.

Step 3

You’re almost done!

Now that you finally have understanding in how to use the main digital marketing tools, you are ready to use them.

How to start though?

Normally to use this tools you should have a business, a web site or a Facebook page that you want advertise.

The easiest way to start, if you don’t have a business to promote, is to create a Facebook page and try to build awareness of it.

Facebook offers a platform, called ‘Facebook advert manager’, to advertise your own page, business or website, it’s easy and fun to practice.

If you choose a digital marketing course which allows you to do an internship or a work experience, you could practice and be guided into the responsibilities.

Going back to my personal experience, after the theoretical part I have done the Internship programme, which consist in a period of 3 months work experience made up of doing the task that a digital marketer would deal on a daily basis routine.

Duties like managing a blog, developing and managing digital marketing campaigns to raise brand awareness, tracking conversion rates and making improvements to the website, designing strategies to drive traffic to the company website, utilising techniques including paid search, SEO and PPC.